Klarna Women’s Euro 2022
The 'Play by new rules' campaign – to highlight the change of the game, both on and off the pitch.
In the campaign, we worked closely with the four Team Visa players Kosovare Asllani, Shanice van de Sanden, Fran Kirby and Lucy Bronze to bring attention to the importance of women’s football.
With the help of the players we introduced the Klarna Card and its benefits. VISA and Klarna have challenged the traditional norms, and giving the customers a new type of card that works differently, it charges no interest and no fees, allowing shoppers to 'Play by new rules, and 'Pay like a pro' similar to the players on the field.
The campaign was launched before the Women’s Euro 2022 kicked off.
Role
Motion Design
3D
We produced animated out of homes to highlight that the Klarna Card was powered by Visa, showcasing that consumers could ‘Play by new rules.’ and pay in 30 days without interest.
Process
Credits
Christian Carlsson
Fredrik Forsberg
Olof Mogard
Rebecka Behrman
Varvara Fedko
The four athletes featured Swedish striker Kosovare Asllani, Dutch forward Shanice van de Sanden and English superstars Lucy Bronze and Fran Kirby.
Staying on-brand across screens.
We are trying to find out the size of the screens to make an informed decision on its motion.
The digital and print campaign appeared on football sites in England including Wembley and Old Trafford, and across Sweden’s busstops and subway stations.
CGI