Role
Design & Motion Design
Well-designed well-being
Packaging
Motion Design
A relaunch of the foot care range for the leading Swedish pharmacy Apotek Hjärtat, moving the packaging design into the world of wellbeing.
I feeeeeel good!
Apotek Hjärtat wanted to rebrand their private label range for dietary supplements and vitamins to stay strong against their competitors and gain market share. Dietary supplements and vitamins are products that improve your daily life and make you feel better. We wanted to step away from the more traditional “medicine”-feel and find a design that stands out next to the huge amount of choices that consumers have in the pharmacy.
Design that is contemporary, inviting and accessible. Easy to find the products that is right for you – simple and clear – as it should be. Illustrations to get a more personal and playful identity without losing credibility.
Woof woof
Develop a strong category player based on caring and wellbeing to attract a new target group.
A new packaging range for Apotek Hjärtat, boosting a category for the leading Swedish pharmacy chain. Apotek Hjärtat identified a hidden opportunity in a somewhat forgotten category. They saw a possibility in improving their offer towards pet owners, which during the last years has been an increasing market with great potential.
