SAS Digital Menu
Whether it’s the big things or the small details, at SAS we always make sure that our guests have an unforgettable experience.
For our packaging design concept, we’ve taken our proud mark as a starting point: By zooming in on typographic details, we create intriguing crops that can be applied to our packaging. These crops can be recombined in many surprising ways (just like the ingredients that our chefs selected for the onboard menus).
Tasteful delights, brought to you by SAS.
How we proudly zoom in on our wordmark and take graphic crops from it.
The packshots has a functional role and are neutral in it's colours and surroundings.
To promote tasty deals the products are placed in a more branded environment.
