The price of returns

50% of online purchases are returned due to incorrect fit often because customers order multiple sizes just to find the right fit. This increases the costs for H&M & affects the environment due to the extra transport, cleaning and packaging of each returned item.

This idea with The price of returns is about living a conscious, modern life. Our customers want to try new things and we want to help them find their style in right size. The largest possible price tags are created so that it couldn’t be hidden or ignored. With this, we disturb the users who take pictures of our clothes for social media, and return them just after. You can try on the clothes, see if they fit, but unless you connect the item and remove the label, you will wear a garment with a big message. But the idea also has another message, a more important message. The Big Tag will carry the message of sustainability, written on the tag itself, and think about the importance of responsible purchasing.

Designed at Forsberg School