Söder Chips

Brief - Identify a packaging that you feel is incorrectly constructed or non-functional. Create a new identity, name and packaging to express innovation and modernism in a relevant way.

Söder Chips – A new identity and name that have a standing and sealed package. The concept is based on how it depends on the participation and engagement from the audience. How it needs to capture its audience curiosity to have their attention.

Söder Chips is the trigger for curiosity and the enabler for discovery.

Designed at Berghs School of Communication.