Relaunch Klarna’s Smoooth Shopping positioning in a big and impactful global way that feels relevant and fresh.

Work with the queen of catchphrase and global icon, Paris Hilton. With the help of Paris, we’ll get, “That’s Smoooth” into the cultural zeitgeist in a playful and off kilter way. In these series of films we’ll show Paris responding with, “That’s smoooth” to the different core Klarna product offerings.