The Checkout
The first edition of Klarna’s global, annual summary. A report made with data and insights from what shoppers bought and checked out. I was tasked to design the look-and-feel, website and start set the guidelines for the concept.
Role
Motion Design
Awards
2022 was a collective blast from the past across fashion, technology, and culture. This resulted in a clear theme for Klarna’s first report:
These trends were narrated by expert Agus Panzoni @thealgorythm who became the face and voice of
The Checkout.
We wanted to make sure the website never felt static, so we made use of triggers, scrolls and hover effects. Playing with colors, type animations and layout together with Klarna’s pink presence.
We used the pixels as a style and grid, but also as an incentive to click. Putting them in two different categories, Legible and Hinted.
RnD
Process
Jasmine Falk
Sofia Kappelin
David Martin de Juan
Olof Mogard
Martin Öberg
Mike Waywell
Matthew Butler
Esrael Alem