Thrasher

Thrasher is a skateboarding magazine founded in January 1981 by Eric Swenson, and Fausto Vitello in San Francisco, US with iconic logotype was now needed for rebranding for a more functional and effective brand identity.

The updated brand identity is designed to give the brand a gnarly, unique and functional feel, which is grounded by the company’s motto “Skate and Destroy”. The distinctive logotype has been expanded into a custom typeface, Thrasher, which gives a more quirky and barbaric look and feel that is unique for Thrasher.

Designed at Forsberg School