Världens barn

Världens barn work with help for children, which has focus and priority in people. Together with the Världens barn, we updated the existing visual identity to create a more contemporary visual expression of 'Världens barn' and clarify the 'Världens barn' role as the sender. The visual identity was built around together we can do almost anything. It is not about the individual not having the power to change, improve or make a difference. Without being together we can be there for each other and collectively work towards a common goal. It helps to create commitment and joy in what we do. Based on these principles, the symbol became two abstract individuals who meet and form a heart.

Designed at Bold Scandinavia