Klarna Sports
Brief
Tell sports fans everywhere that Klarna is here to help make their fandom easier to attain with a smooth shopping experience.
At the same time we want to announce our partnership with the iconic Chicago Bulls and Angel City FC.
Role
Motion Design
Jay Spahr
Rachel Ngun
Joel Sussman
Erin Copithorne
Credits
The video assets were created to be as hard hitting has possible while still maintaining our creativity. They were created to appeal to the sports consumer, all leaning into our insight mentioned in the previous pages. We created 15s and 6s, both with product education at the forefront. There’s no hero asset as such, so the most relevant films for the most important products can be used to launch the work, without needing a narrative or to take consumers on a linear journey. These are provided in both lengths and a variety of aspect ratios to suit the formats on your media plan.
15s
Helping to drive product education
in more emotionally engaging
environments such as streaming
video and paid social.
6s
The shortest moving format with a focused fandom story with still including product education. Used from YouTube bumpers to digital outdoor.
Buzzed: Pay in 4
Psychout: Pay in 4
Jersey: Rewards
Shrine: Buyers Protection
Idea
Shop Smart to Fandom. Shopping with Klarna allows die hard sports fans to express their fandom in a big way.