Volvo XC60
Black Edition
Global launch campaign for the New Volvo XC60 Black Edition. The Volvo Black Edition is the most striking version of a Volvo out there. The black appearance makes it look both aggressive and sporty, while also being subtle and all about the details.
We want to talk about it as the most uncompromised Volvo there is.
Role
Art Direction
Partners
New Land
The direction is to keep the UI and device together - leaving live action clean. These are open scenes to highlight our product in a 2D & 3D environment, to convey the feeling of smoooth.
Forsman Bodenfors
Tim Adorf
Ben Datmo