Putting the pieces together
Since starting up in 2020, Medea has put their heart and soul into thinking differently in the process of purchasing consumables within the private sector. They wanted to challenge the status quo in a traditional market and enable a simple and smooth shopping experience of medical supplies, protective equipment and hygiene products.
We teamed up in the very beginning of the journey to develop the brand strategy, create a new visual identity and design the e-commerce website.
Through market research and consumer insights we learned that trustworthiness and safety are key values for the target audience. But do you have to be dull just because of that? Together with Medea, we challenged the perception of a reliant player on the traditional arena and set a direction for the desired brand experience. Time to shape and define a new player!
The outcome of the brand strategy became the brand's foundation as the ultimate problem-solvers, in combination with the friendly, energetic and innovative attitude that captures Medea's fresh take on the category. Reliable but never boring.
In line with the brand strategy, we created a visual identity anchored in trustworthiness but using components with a friendly and familiar feel that are always on the go. The logotype is based on the concept of pieces falling into place. Graphic elements enhance the energy of a constantly evolving brand. Whether applied on the walls of the Medea HQ or in an intuitive digital platform, the flexible and dynamic identity carries a strong and coherent brand expression across every touch point.
