Role
Art Direction & Motion Design
Credits
Arjowiggins
— To capture that unique tactility, we wanted to get close. The idea was to make it almost possible for the viewer to be able to feel the textures and the quality. By letting the paper be the hero we visualised the soul of Rives and found an expression that you want to touch — no matter what media you are using.
”Establish a fresh, consistent and aesthetic image in line with contemporary codes” to target new customers and increase our digital presence. Paper can move your senses, Endless possibilites, Tactility, Find your creativity, Be inspired, Enabling magic, Unexpected creation.
Pastels – Resembling movement and weightlessness. Bring your ideas to life with our range of pastels.
Co-lab: @Arjowiggins + @BVD + @StudioKleiner
#InspiredByPaper
#Arjowiggins
#CreativePapers
Social
Pastels – Don’t you just want to touch them? Discover our range of pastel shades that speak to the senses
Social Campaign
Co-lab: @Arjowiggins + @BVD + @StudioKleiner
#InspiredByPaper
#Arjowiggins
#CreativePapers
Instagram Post
Pastels – One of our many paper innovations to keep creativity moving. Designed to inspire and generate powerful impact.
Pastels – Designed to inspire and generate powerful impact.
Co-lab: @Arjowiggins + @BVD + @StudioKleiner
#InspiredByPaper
#Arjowiggins
#CreativePapers
Co-lab: @Arjowiggins + @BVD + @StudioKleine
#InspiredByPaper
#Arjowiggins
#CreativePapers