The gaming media is unique when it comes to how it depends on the active participation and engagement from its audience. How it needs to capture its audience curiosity to initiate a reason for exploration and ability to discover. So that in the end it gives its audience a feeling of achievement.

… is the trigger for curiosity, the initiator for exploration, the enabler for discovery and the feeling of achievement.

.. is the trigger for curiosity

The distorted 'i' is the trigger for curiosity and also an indicator of imperfection. Fabric embrace mistakes in the process, it’s what keeps us learning.

We engage exploration and discovery through our graphic system – The Lens. It affects the perception of what you see. 


Extending our graphic system into motion behaviours – creating a dynamic and strong branded motion identity.

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