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Balance describes a state of equilibrium between one or more parties (object / subject). Balance is based on a distribution of value so that the two opposites can meet in harmony and proportion.
This conceptual direction is about the balance between buyers and sellers - where the broker is the center and the users are counterparties. From a geometric perspective, we visualize this through simple and basic shapes; which in turn visualizes the initial letter of the brand name. Through dynamics and interaction, we bring these forms to life and at the same time express personality.
Designed at Bold Scandinavia
Simple and clear word picture where we also work with the balance to connect symbol and word picture.