Curiosity has always been the core of Swedish innovation. Especially when it comes to the rich nature around us. Many have explored the science behind natures own active ingredients and used that knowledge to develop apothecary solutions that for generations have improve peoples wellbeing.

The concept is inspired by our essential elements and how they are visually represented in the periodic table, combined with the handcrafted botanic illustrations found in Linnés old notebooks we begin to explore something that truly highlights about Oriflame’s unique heritage and natural ingredients.

– We call it Beautanicals

Designed at Bold (Stockholm)