Billions of bacteria

in one tasty identity

During my time at BVD, me and the team developed a new brand identity and packaging design system for Swedish functional brand ProViva that proudly celebrates gut health.

Designed at BVD (Stockholm)

We created 80 hand drawn, slightly quirky 'promojis' of fruit and bacteria to be used together with typography. By using this combination, ProViva will always be able to communicate fruit & bacteria whatever the message.

The idea of weightlessness is a red thread throughout the identity and is inspired by the energy and natural movement of a healthy stomach. Layouts are swirling combinations of fruit and illustration and packshots don't sit still.

Billions of bacteria

in one tasty identity

We created 80 hand drawn, slightly quirky 'promojis' of fruit and bacteria to be used together with typography. By using this combination, ProViva will always be able to communicate fruit & bacteria whatever the message.

The idea of weightlessness is a red thread throughout the identity and is inspired by the energy and natural movement of a healthy stomach. Layouts are swirling combinations of fruit and illustration and packshots don't sit still.

Apotek Hjärtat

nup