Growth Audience
Mission: Fit-in while standing out.
Speak the language of the audiences and communicate an understanding of their behaviour and pop cultural references.
Position Klarna as the best purchase option to shop and pay confidently for the target groups: Gamers, New Parents, Tech, and Pet lovers.
Role
Motion Design
Partners
The direction is to keep the UI and device together - leaving live action clean. These are open scenes to highlight our product in a 2D & 3D environment, to convey the feeling of smoooth.
Process
David Martin de Juan
Rebecka Behrman
Jay Spahr
Andrea Morelli